[Abridged From WSJ.com] Overextended Consumers Present A Serious Issue for the Economy,
In the aftermath of Japan's burst bubble during the 1990s, the country was plagued by "zombie companies," firms that weren't viable but which banks refused to cut off entirely for fear of revealing how many bad loans they had on their books. In the U.S., we will have Zombie Consumers. George A. Romero's classic "Dawn of the Dead" anticipated this 30 years ago when he set his movie in a shopping mall. Zombies had returned to the mall after their deaths by instinct because, as one character explains, "it was an important place in their lives." The biggest and most underrated development in the U.S. economy over the past year is that the personal-savings rate went negative. In other words, Americans spent more money than they made last year -- for the first time since, oh, the Great Depression. The average worker hasn't participated in the economic recovery. Inflation-adjusted hourly and weekly wages are still below where they were at the start of the recovery in November 2001, points out the Economic Policy Institute. As we all know, people made up for this by borrowing more, primarily from their homes. As short-term rates rose, however, home-equity loans and low-cost mortgages became less attractive. Home prices seem to be stalling out. The consensus among economists is that consumer overextension isn't much to worry about. Their thinking: American consumers have never stopped spending before. Why should they now? In a fashion, the consensus may turn out to be right. There doesn't need to be a consumer implosion any time soon. Companies may be able to delay any implosion. Corporations will take extreme measures to keep their patients alive. Rather than write off bad loans, financial companies will extend more credit, improve terms, lower interest-rate payments and try to offload troubled loans to the financial markets. In retail, we have already seen the first glimmerings of zombie consumerist behavior. The walking dead keep coming back to the auto showroom for one more Hemi engine and thousands of dollars in cash back. As General Motors can attest, it's not enough. Wal-Mart Stores assaulted Christmas with a monster marketing campaign. The effort left the titan with its weakest same-store sales growth since 2000, but it was growth. Investors will have to wait to see how Wal-Mart margins come in. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:190565 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
