Tim, A lot of the shows at Jaxx are all ages, the drinkers on one side and the kids on the other.
No alcohol in the stage front area (it makes sense when you see the club) sas Scott A. Stewart ColdFusion Developer GNSI 11820 Parklawn Dr Rockville, MD 20852 (301) 770-9610 -----Original Message----- From: Tim Heald [mailto:[EMAIL PROTECTED] Sent: Wednesday, January 25, 2006 9:47 AM To: CF-Community Subject: RE: FW: Show Promotions Answers inline. > -----Original Message----- > From: Jerry Johnson [mailto:[EMAIL PROTECTED] > Sent: Wednesday, January 25, 2006 12:07 AM > To: CF-Community > Subject: Re: FW: Show Promotions > > First, I can't recommend any book more highly than The Tipping Point > right now. Get it. Read it. Think about it. Good stuff. I'm ordering it as we speak :) > Next, when I say radio, I don't neccessarily mean traditional > broadcast radio. I know that is not where I find my stuff (and haven't > for two decades). But there are places and people who still serve the > same function for me as traditional radio. The place where people go > to hear the latest music, the old classics, the talk about the scene. > Online stations. Live365 broadcasts. shoutcast streams. > podCasts. The iPod of the bartender at my local hangout. > Mixed tapes from friends. > My sister. You need to get the people that your people listen to and > trust on the topic of music to talk about your show. > Not because they have to, but because they want to pass the info on. Well, I have my stream, and I would need to get a lot more bandwidth to make it usable, but I might be able to work that out. I know a lot of scenster types, and we have a pretty good underground press here. Also there are like 4 main web sites that do show nnouncements around here, and I know people that work for them. > I get the no traditional tickets, but there should be something that > serves a similar purpose. > Something I can throw on my bedstand and remember that I actually went > out for a change. > I think your key to success will be to get some people who are not > regulars on the scene to augment the regulars. > Probably 2 to 1. Or, instead of tickets, do something else. > For example, at most shows I've been to, its all been about the > hand-stamp. Do something with that. > Have the image of the stamp be the codeword to get in to the show info > on your site. Have multiple images each night that are pieces of a > puzzle, or iconographs in a picture-sentence (think of the cap of a > heffenreffer). Have a contest to see who can figure out the puzzle for > the evening. (this would require people actually talking to other > people to see their > stamps) Use ink that only shows under a blacklight, and put a couple > of blacklight lamps near the cd/tshirt table. I actually like the ticket idea. Even something as simple as though tickets you get for door prizes and shit with the numbers on it. They come in series, and I could use that for login. > Most of these ideas are stupid and won't help, but they might spark > something. > > I know your audience will pretend they don't like such things, but I > have found the punk audiences to be smarter than the average bear, and > for the most part are willing to do stupid things in public. Give em a > chance and a reason. I don't know what, though. Hold a karaoke contest > at a karaoke bar featuring music from the set list. (imagine the > sinatra singers and their surprise) Oh, I believe this, I know this place and the clients. We like to get a little nuts :) > Have an iPod station that lets you download a song right there at the > show. That's a great idea, shit I could just bring my laptop for that. > Have a decent photog at each show, and take a few good pictures, write > a decent short article about the show, and make it available to all > your local press. (Do their work for them. They always need content, > often don't have the resources to get it, and usually hear about the > good stuff way after it happens.) There are two professional shutter bugs at pretty much every show here, I'm sure that the City Paper here would love to run stories about shit like this. > Make PDF of flyers available on your site. Let your street teams print > them and hand them out. > Let your street team signup and coordinate online. That's a great idea. > Get a few bartenders or other service folk, give them free entry, and > give them a few free passes to hand out. (Make them part of your > street team). > Send out your street team two hours before the show to all the > surrounding businesses, and have them ask people who look like they > might go "Hey, am I going to see you at the show tonight..." > Since it is an all-ages venue (and therefore no booze), can people > leave, go to another bar for a drink, and come back (I am not > strait-edge, liked to drink a little when out, and typical dipped out > now and then during long shows). If so, get the local bars to offer > them a discount with the stamp during a show. Same with dinner if you > can swing it. > All-ages venue - how do you get the kids in? Article in school > newspapers? The bartender idea is a good idea. I know some people. Actually in DC you can drink at all ages shows which is nice. Right now a lot is just word of mouth. I know some of the really young freshies around here and they would be useful fro this. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:194217 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
