It really is all about impressions. <cf_rimshot>
> Actually, in a lot of cases 4-color web offset on standard glossy > coated paper is cheaper than printing fewer colors on uncoated stock. Actually yes, as a buyer of print (too) for many years I do indeed understand that there is value in color, that it is less expensive to go 4-color (or 6) on a web press or even on some of the new digital presses (no plates, high-speed -- sweeet!), especially at the volumes needed for a run the size of the entire customer base of a utility. your point is well taken about perception, which is one of the reasons I have stopped trying to explain to people that complain about this sort of thing when really they are just needing to vent about the state of their power bill...which is kinda what I think I was doing there... sigh... will "If my life weren't funny, it would just be true; and that would just be unacceptable." - Carrie Fisher ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:199180 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
