So I need some advice and who better to ask then you? As some of you know, I do CSS training on the side, this year I decided to try to go it alone (without partnering with a company here locally). I gave a class fairly successfully early in the year and managed to come across a fairly good deal which would enable me to hold a class in New York City about 6 weeks from now.
I opened the class for registration during CFUNITED, mentioned it at all my talks, spoke with a number of people who promised to get the word out. (If anybody got anything from Adobe User Groups regarding it, please let me know). I promoted it on sites that would allow me to, promoted it on my site) and sent email both to people who had asked to be notified about my classes, those who signed up on my site as well as announcements to every technical user group (minus Adobe ones since they hopefully had already been covered) that I could find in the New York Metro Area. At this point, I'm pretty much convinced that I need to cancel this class. I don't have enough people to cover the expenses I would have to put on the class (room rental, travel expenses, + what I would make from my regular job since I take time without pay when I do the classes). My question doesn't really have much to do with this current class (except that I need to whine a bit), but more so for future classes. Do I need to restructure and instead of offering a full on 4 day hands on course, go down to a 2 day lecture (less money per student, but I can add more students in). Of course in my estimation, the people taking the 2 day lecture don't get as much out of it as they do in the hands on. What other steps can I take in marketing? Basically, what am I doing wrong? Any and all opinions? Sandra Clark ============================== http://www.shayna.com Training in Cascading Style Sheets and Accessibility CSS HANDS ON New York City, October 10-13, 2006. http://www.shayna.com/index.cfm?fuseaction=training.syllabus_display&id=1 Read an interview regarding my CSS Hands on Class at http://www.shayna.com/index.cfm?fuseaction=blog.display_entry&id=140 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:214556 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
