> -----Original Message----- > From: Michael Dinowitz [mailto:[EMAIL PROTECTED] > Sent: Tuesday, September 26, 2006 11:47 AM > To: CF-Community > Subject: Re: Advertising rate suggestion > > Whoops, the 30% is wrong. I did something too fast. I get 1% of a days > visitors clicking on a Google ad. I did 30x1% which is totally wrong. Let > me > try again. :) > I have a standard 1% click-through rate a day. August had over 350,000 > page > views with over 200,000 unique users for the month. This resulted in over > 3,500 clicks through a standard banner. The search had over 10,000 > searches > with a click-through rate of 3.3% for over 330 click-throughs. Rounded > around, this is about 4,000 click-throughs a month, not 50,000. Of 4,000 > click-throughs, if 1% are sales, that's only 40 sales.
Dude! I thought jews were good at math! I'm sure I heard that somewhere... <You can slap me later.> ;^) A 1% click-through seems very high to me - if you're getting it you're doing something right. > The question should be, what is the percentage of clicks to sales on > average? If it's 1%, then advertising is more of eyes than sales. If it's > like 10%, then it's better. If higher.... I would say that it's probably more like 0.1% or even 0.01% click-through to sales ratio. Really small. It seems like many of the products advertised at HouseOfFusion are not impulse buys - many of them are service companies and many of the actual products are pricey (over $300). I would expect both to bring your "click to sale" ratio way down. It's harder to judge "click to contract" ratios (when a click leads to a contract for the service company) but I would have to assume that it's much lower than traditional sales. Jim Davis ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:216103 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
