Netflix Offers $1M For Innovation 
By Nicholas Carlson 

What do Netflix and the early 18th century British government have in common? 
Here's a hint: it's not Georgian architecture. 

Netflix today announced the Netflix Prize, an award of $1 million dollars to 
the first person to improve Netflix's movie recommendation system's accuracy by 
at least 10 percent. 

And according to a statement, the decision to offer the prize was inspired by 
the Longitude Prize, created in 1714 by the British government to solve the 
problem of how to determine a ship's longitude. 

Netflix will make 100 million anonymous movie ratings ranging from one to five 
stars available to contestants. 

Currently, when renters watch recommended movies from Netflix, they rate them 
on average of a half star higher than the other movies they rent, Netflix 
spokesman Steve Swasey told internetnews.com. 

Swasey said the Netflix recommendation system uses proprietary algorithms to 
process the more than 2 million new ratings a day in order to pair users with 
patterns found in the over 1.5 billion ratings already noted. 

But if a contestant can bump that half star up another 10 percent, Netflix will 
license the technology and publish a detailed description of the winning 
approach. 

If no one can meet that threshold, the company will annually award a $50,000 
progress prize to whomever makes the most "significant advancement" toward that 
goal until someone does meet it. 

In order to avoid the scandal that sometimes accompanies the release of user 
data, Netflix has removed all personal information from the 100 million 
ratings, scrubbing them clean of everything but their dates. 


http://www.internetnews.com/dev-news/article.php/3635411

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