The Cheapest City on Earth
Kuala Lumpur now ranks as the world's best travel bargain -- we find
out if it's worth the trip
By STAN SESSER
October 21, 2006; Page P5

KUALA LUMPUR, Malaysia -- From my hotel window I can see one of Asia's
tallest buildings -- the dramatic Petronas Twin Towers. My room is
spacious and has all the little touches, such as thick terry cloth
robes, that you'd expect from a five-star hotel. Downstairs, near the
gym, there is a spa with hot and cold whirlpool baths. The breakfast
buffet features specialties from Malaysia, China and Japan. All of
this, with taxes and service charge, at the Shangri-La Hotel, is
costing me $107 a night.

I haven't asked the manager for a discount, nor have I used airline
miles to cover two-thirds of the cost. Rather, my room is so
inexpensive because I've taken a trip to the world's cheapest major
city.

Every three years, Swiss banking giant UBS does a survey of prices
around the world, including what a tourist would pay for a typical
overnight package of an upscale hotel room, meals, transportation and
theater outings. In this year's survey, released recently, Malaysia's
capital, Kuala Lumpur, took the honors, outranking cities with a
reputation for budget travel such as Mumbai and Prague. Kuala Lumpur's
total UBS travel package costs $260 -- less than one-quarter of what
the same package would go for in London ($1,180) or Tokyo ($1,090),
the two most expensive cities for tourists. Of the four U.S. cities in
the survey, the lowest package cost $720 in Los Angeles and the
highest was $920 in New York.

Convergence teaches us that with globalization, emerging economies
grow so rapidly that the gap narrows between them and developed
countries. This might be true for the standard of living and other
measures, but it often doesn't apply to tourism prices. For instance,
the $107 I paid for my Shangri-La hotel room, bought through Web site
AsiaTravel.com, would have gotten me no more than the Salisbury YMCA
in Hong Kong. In London, the cheapest hotel room I could find on the
Internet cost $140, and that had the bathroom down the hall.

The startling price differential doesn't end at hotel rooms. According
to the UBS survey, a three-mile taxi ride in Kuala Lumpur would be
just $1.60, compared with $11.60 in New York and $20.30 in London.

Just a few decades ago, Malaysia was a sleepy country living modestly
off commodities such as rubber and tin. Now, the economy is booming.
The country is a world-class manufacturer and exporter of everything
from auto parts to computer components. Much of the explanation lies
with the pro-business policies of long-time Prime Minister Mahathir
Mohamad, who stepped down three years ago. He introduced tax
incentives, spent lavishly on big-ticket infrastructure projects and
encouraged multinational investors. Kuala Lumpur is modern and
prosperous, and has numerous attractions for tourists. So, why is it
so cheap?

Yeah Kim Leng, chief economist of RAM Consultancy Services in Kuala
Lumpur, ticks off two factors that help make it a budget destination
(which also help counteract the converging tendencies of
globalization). Heading the list is an undervalued currency: The
ringgit is now valued around 3.7 to the dollar compared with 2.5 when
the Asian financial crisis hit in 1997, so a tourist's dollar or euro
buys a lot more. Second, the government subsidizes oil prices, which
lowers the overall cost of doing business and helps keep taxi fares
low.

In the previous UBS survey, in 2003, Kuala Lumpur also proved a
bargain for tourists, with its overnight city break cost of $230
ranking second-lowest to Karachi's $150 (London was the most expensive
at $900, followed by Tokyo at $860). Daniel Kalt, a UBS economist,
attributes Kuala Lumpur's relatively consistent performance during the
years between the surveys primarily to Malaysia's ability to get a
firm grip on inflation. He notes that over the three-year period,
Malaysia's cumulative inflation was just 5.6%, compared with 12.6% in
India.

Yet, for most Americans, Kuala Lumpur and the rest of Malaysia remain
off the beaten path. Last year, Singapore attracted more than twice as
many American tourists as did all of Malaysia, 371,000 compared with
151,000. Thailand, which borders Malaysia to the north, attracted four
times as many Americans, even though Malaysia can match many of
Thailand's attractions, such as stretches of uncrowded beaches backed
by rain forests and mountains. Mirza Mohamed Paiyab, director general
of the government's Tourism Malaysia, says the difference is primarily
because Bangkok and Singapore are large air-travel hubs, the first
with many connections to Indochina and the second to Bali and
Australia.

Of course, like any major city, Kuala Lumpur has several drawbacks for
tourists. The traffic jams are mind-boggling, making a taxi ride at
rush hour an exercise in frustration. Not far from the glitzy shopping
malls are impoverished neighborhoods with crumbling buildings -- a
reminder that not everyone is sharing in Malaysia's success.

But travelers who bypass Kuala Lumpur are missing some enticing
features. There's a vibrancy that matches Bangkok, with bars and
restaurants crowded late into the night. Restaurants in Kuala Lumpur
spill out into the streets, and sidewalk food vendors are everywhere.
A mix of ethnic Chinese, Malay and Indian residents makes for a
variety of excellent cuisine choices. The city has also retained large
swaths of colorful ethnic neighborhoods.

The Lake Gardens district offers a bird park, botanical gardens and
stately colonial-era mansions. The Islamic Arts Museum is world class.
The area around the landmark Petronas Towers can keep shoppers busy
for days. Tourists can also take day trips to the former colonial hill
station of Bukit Fraser, known as a spot for bird watching, and to the
historic seaport of Melaka.

And then there are the prices, the accounts of which you'll impress
your neighbors with as much as your photographs. I could sample the
culinary delights of Kuala Lumpur from morning to night for the cost
of a main course in London. Adly Rizal, the creator of a Kuala Lumpur
restaurant Web site, Friedchillies.com, notes that "eating in K.L. for
only three days is like going to Disneyland in the morning and having
to leave by noon."

Mr. Rizal took me to an outdoor fish restaurant behind the King's
Palace called Gerai Seri Malaka, where three of us ordered two whole
freshwater catfish, a whole mackerel, cuttlefish, a local river fish
called terubuk and big chunks of stingray, their specialty. The bill
definitely won't provoke a protest from the number crunchers who see
my expense account. For far more fish than we could eat, as well as
accompaniments, we paid $12.
-----------------------------
Getting There:
No American airline flies into Kuala Lumpur, but you can get there
from any major hub in Asia. Kuala Lumpur is the headquarters of Air
Asia, Asia's largest low-cost carrier, and flights to Kuala Lumpur on
Air Asia from nearby cities such as Bangkok and Singapore can be as
cheap as $60 one way.

Where to Stay:
The five-star Shangri-La Hotel is centrally located. My room, booked
through Asiatravel.com1, cost $107 a night, including taxes, service
charge and breakfast. The Carcosa Seri Negara is a luxury hotel in a
converted mansion for about $290 a night (Web: www.carcosa.com.my2).

Where to Eat:
Cilantro offers exceptional French cooking with a Japanese touch; it's
an average $20 for a main course (Tel: 011-603-2179-8000). At the
other end of the price scale is one of Asia's greatest bargains, the
Malay fish restaurant Gerai Seri Malaka, behind the King's Palace.
Cost: about $12 for a bounteous lunch for three (Tel:
011-6019-289-2501). Requiring a drive to the suburbs, but worth every
mile of it, is the Chinese seafood restaurant Fresh Unique Seafood 23
(Tel: 011-603-7960-2088); it is about $30 for dinner for two.

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