Like I said, it's as much politics as much as anything else. Look at the 
jpost article and listen to the tone of the posted article. 
http://www.jpost.com/Editions/2002/02/19/LatestNews/LatestNews.43702.html

compare it to the tone of these articles
http://arutzsheva.com/news.php3?id=18525&PHPSESSID=4ccf57db645e68a9ff
4587a8fff83d8c
http://www.jpost.com/Editions/2002/02/18/LatestNews/LatestNews.43625.html

Notice that the one from arutzsheva is more explanitive without trying 
to cause a fight. The one from the army radio (the last one) is just 
plain 'what's going on". 
Are they afraid of customer confusion? Yes. Are they afraid of people 
getting the wrong idea? Yes. Is it a valid fear? Definitely. 
For example, there are a few stores in my area that have a Kosher 
certificate in the window. When I checked out the person who signed it, 
I found that he was not reliable to give the certificate. People still 
think its Kosher and still eat at the places. Taken a further step, they 
may see that one place is Kosher so maybe all branches are. 

> > a compromise and/or suggestion than a forced issue. The issue 
> > was that 
> > they didn't want to have both non-Kosher and Kosher stores of 
> > the same 
> > name in the city. If all the McDonalds in the city were Kosher then 
> 
> Wow - why is that? Are they afraid of customer confusion? (That's a 
pet
> peave of mine - I hate it when our government forces businesses to 
treat
> us like children - a good example of this is the old 'This coffeee is
> hit' warning.)
> 
> -rc
> 
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