The first question I always ask, which seems obvious but is often overlooked:
Does the site _deserve_ to be higher in the rankings? Is it better than the sites above it on the search? If it is better, but searches lower, it is either because your content and nav and structure and page naming needs work, or because the people higher up on the search are "cheating" to inflate their worth. The things that, to me, have made the most difference: Using standard markup (h1, h2, h3, li, p) Name the pages so they are english-readable and on-topic. Long-form text is better than bullets. Make sure links are semantically relevent (read the Kellogs box, that than "click here") Link _to_ and _from_ other sites that have a high pagerank. On 4/9/07, Zaphod Beeblebrox <[EMAIL PROTECTED]> wrote: > Starting from a baseline of zero (well, ok, I have submitted my site > to google,yahoo, etc) what would be the steps of getting a site > higher in the search rankings. I've never really paid much attention > to search engine rankings, but it's becoming an issue now. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Create robust enterprise, web RIAs. Upgrade & integrate Adobe Coldfusion MX7 with Flex 2 http://www.adobe.com/products/coldfusion/flex2/?sdid=RVJP Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:232146 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
