In the trade, Hershey is called "barnyard chocolate" because of its slightly vomitous afternote, which is a result of the unique technique Hershey uses to cook its milk base. The vacuum and heat together cause a chemical reaction that sours the milk in such a way that it gives the chocolate a taste not found in European chocolates (a taste which most find as a very bad thing).
Milton Hershey did all this by way of a bunch of trial-and-error experiments when trying to come up with a viable milk chocolate product -- no scientific process followed. It was only after he achieved something sellable that researchers figured out what he had done chemically. Many of use grew up on Hershey's, so it's familiar stuff we've grown accustomed to, but it's definitely crap. What's interesting though is that Wine Spectator Magazine in the current issue is pairing chocolates with wines, and they seem to give Hershey's new "Reserve" line a thumbs-up. I recently tried the Reserve 30% cacao milk chocolate, and it had the same sour taste in the afternote. Yuck. Chocolate is hard enough to pair with wine; you'd think they'd stay far from sour-tasting chocolates. If you want something to make your chocolate day, try Lindt Extra Creamy Milk Chocolate. Mmmmmmm... Oooooooo... Aaaaahhhh... (okay-- I'll stop now). It's really interesting how each country traditionally had its own method for combining and cooking the ingredients in milk chocolate, and how each technique creates a unique-tasting milk chocolate. For example, English chocolate typically combines sugar with the milk before cooking, so English chocolate has a typically caramel-like taste you won't find in other countries' milk chocolates. Now everybody go out there and eat some chocolate! :) Respectfully, Adam Phillip Churvis Certified Advanced ColdFusion MX 7 Developer BlueDragon Alliance Founding Committee Get advanced intensive Master-level training in C# & ASP.NET 2.0 for ColdFusion Developers at ProductivityEnhancement.com ----- Original Message ----- From: Rick Root To: CF-Community Sent: Tuesday, April 17, 2007 10:13 AM Subject: Re: Hershey's next advertisement campaigne. On a side note... Hershey chocolate is among my least favorite of chocolates. Dove and Nestle are both far better (though plain Nestle chocolate bars are hard to find). Even the chocolate that they make those little foil wrapped chocolate eggs out of tends to be better than hershey chocolate (comparing the eggs to Hershey Kisses). Hershey chocolate just isn't that good. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| ColdFusion MX7 and Flex 2 Build sales & marketing dashboard RIAâs for your business. Upgrade now http://www.adobe.com/products/coldfusion/flex2?sdid=RVJT Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:232732 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5
