Apple Up on Report of Cheaper IPhone
Tuesday July 10, 11:45 am ET
Apple Shares Rise After Analyst Says Apple Likely to Release Cheaper
IPhone in 4Q

NEW YORK (AP) -- Shares of Apple Inc. hit a new all-time high Tuesday
after an analyst said a patent filed by the company suggests it will
come out with a second, cheaper model of its iPhone gadget in its
fourth quarter.

Apple shares added $3.31, or 2.5 percent, to $133.64 in morning
trading. Earlier, shares traded as high as $134.50, eclipsing a
previous 52-week high of $133.34 set Friday.

Cupertino, Calif.-based Apple released the iPhone on June 29. The
much-anticipated hybrid gadget contains cell phone, media player and
wireless Internet functions. Current iPhone models retail for $499 to
$599.

In a note to clients, J.P. Morgan analyst Kevin Chang said based on a
patent Apple filed in November, he thinks a new iPhone is coming that
will cost $300 or less. It is likely to be controlled by a scroll
wheel, and might have limited functionality. He said the patent filing
showed how to dial a phone number with the scroll wheel.

"We believe it's a strong sign that Apple could potentially convert
every iPod nano into a nano phone," he wrote, referring to the
company's popular flash memory-based music player.

The nano currently sells for $199 to $249, depending on the amount of
included memory. The nano and Apple's shuffle iPod comprise the
majority of the estimated 50 million iPods the company sells each
year, Chang said.

Chang said there's "a decent chance" that Apple will accept operator
subsidies for a cheaper iPhone model, which could sell 30 million to
40 million units in fiscal year 2008.

"The global introduction of this model should be much faster than
iPhone, given the former's limited functionality and lower
customization requirement," he wrote.

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