ok kids, pop quiz:

do you really know where your fast food profits go?

you get a point if you knew that Taco Bell, Pizza Hut, and Kentucky Fried
Chicken are all owned by the same company, Tri Con Global.
another point if you knew that Tri Con bought the 3 chains when they were
spun off by PepsiCo.

another point if you know that this haute cuisine conglomerate is now buying
the Long John Silver's and A&W Root Beer chains.

yet another point if you know their new corporate name - Yum! Inc. (matches
their ticker symbol).

The whole point is "co-branding" - 2 brands under the same roof, e.g. Taco
Bell and Long John Silver's, so if the parents and the kids want different
food there can still be family peace.  This is also faster and cheaper than
searching for another site and going through the permit approvals process.

Gee, between YUM, McDonalds, and Burger King, there aren't many other
players anymore.

(BTW extra credit if you knew that McDonalds owns Boston Market.)

-Ben

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