I love this story. It appears that even the handpicked famous people in the
new Microsoft ad campaigns have a little love for apple.

http://adage.com/adages/post?article_id=131149

I'm a PC ... and I Love My iPhone! Celebrities in New Microsoft Spot Have
Divided Loyalty

Posted by Rupal Parekh <[EMAIL PROTECTED]> on * 09.19.08 @ 08:03 PM *

Windows may have 1 billion users, but how faithful are they to the Microsoft
brand? It seems all those celebrities featured in the new spot for the
company have room in their cheating hearts for certain Apple products.

When comedian Jerry Seinfeld appeared with Bill Gates in the first round of
a new consumer campaign from Crispin Porter & Bogusky, the blogosphere
gleefully pounced on the fact that Seinfeld's sitcom apartment prominently
featured a 
Mac<http://upload.wikimedia.org/wikipedia/en/thumb/f/f0/Sein_ep208.jpg/250px-Sein_ep208.jpg>.
Seinfeld trivia on IMDB.com, however, states that "Although Jerry uses a
Apple computers/Mac through out the series, he has various IBM-PC Microsoft
office products (Word, Excel, MS windows) on his desk next to his computer."


And Apple actually used the sitcom star in an ad first. See here a young
Seinfeld in an old "Think Different" campaign
spot<http://www.youtube.com/watch?v=jQpzGLKBenc>.


Now Seinfeld has been sidelined in favor of other stars who appear in
Microsoft's latest ad, which broke last
Thursday<http://adage.com/article?article_id=131102>.
Each declares in the ad "I'm a PC." That's their prerogative, but a few
simple Google searches turn up some questionable Apple love.

Here's Deepak Chopra blogging a couple of years ago on
Huffingtonpost.com writing
about Iran and 
iPods<http://www.huffingtonpost.com/deepak-chopra/iran-and-the-ipod_b_24313.html>:
"It seems that our children and grandchildren may grow up in a world with
more atom bombs and more iPods. I'm disturbed by the first part but not the
second. It's good to sell more iPods. They are entertaining and harmless
(leaving aside potential damage to a kid's hearing, as old rockers can
attest). They're American, and each one sold overseas brings money back
home. But atom bombs are the exact opposite."

A blogger swears he once saw Eva Longoria Parker using a Mac in an
airport<http://macenstein.com/default/archives/1381>,
while Pharrell Williams here proudly displays his gold
iPhone<http://www.boygeniusreport.com/wp-content/uploads/image/piphone2.jpg>.


So where was the due diligence? According to Eric Hollreiser, director of
corporate communications at Microsoft: "We focused only on being inclusive
of people who used and had passion for PC. That was and is our only
criterion. They represent all walks of life: be it race, nationality,
gender, profession, interests, etc." Um. OK.

Meanwhile, the PC from Apple's campaign -- actor John Hodgman -- was spotted
on a New York City subway toying with his
iPhone.<http://gizmodo.com/5052141/world-shattered>

Sheesh. What's next we wonder? Justin Long jamming to tunes on a Zune? Gates
toting a MacBook Air?


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