Why YouTube? Ubiquitous, Populist, and SCALABLE

"At the end of August, as Hurricane Gustav threatened the coast of Texas, the 
Obama campaign called the Red Cross to say it would be routing donations to it 
via the Red Cross home page. Get your servers ready—our guys can be pretty 
nuts, Team Obama said. Sure, sure, whatever, the Red Cross responded. We've 
been through 9/11, Katrina, we can handle it. The surge of Obama dollars 
crashed the Red Cross Web site in less than 15 minutes."

http://www.newsweek.com/id/167865/page/5

>I was asking why it's such a fantastic idea and I'm starting to see
>the beauty of it. Now I'm wondering why he chose only youtube.
>
>
>> Hey I'm just reading between the lines like everyone else on here :P
>>
>> I agree the "official-ness" of the message must be guaranteed some way ...
>> but what I was hearing from a few of you is that using youtube is bonkers,
>> for want of another term.
>>

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