Interesting case. The question is whether Google targeted the company for
elimination by jacking up ad rates and choking it to death. I think they
might actually have a case. Nevertheless, it will be fascinating to see how
it unfolds.

http://www.breitbart.com/article.php?id=CNG.5f7d1fd104998e17bf08b44d0a3576df.591&show_article=1


TradeComet.com, a small New York-based Internet search engine company, has
filed suit against Google, accusing the king of Web search of violating
antitrust laws.

TradeComet, in a statement, said it filed a complaint this week in US
District Court in New York asserting "Google violates antitrust laws by
eliminating competition and choice."

"Google's anticompetitive conduct eliminated TradeComet as a competitor,"
said the company, which was founded in September 2005.

TradeComet said that in 2006, its subsidiary, SourceTool.com, "operated a
thriving global business-to-business search engine enabling buyers of
industrial products to easily connect with suppliers."

It said SourceTool "took off-within months reaching 650,000 visits per day"
and was "positioned as a competitor to Google's general purpose search
engine."

"Google subsequently identified SourceTool.com as a competitive threat and
then engaged in illegal conduct to diminish and ultimately extinguish
SourceTool.com's platform," it added.

TradeComet accused Google of manipulating advertising rates to drive it out
of business.

"With no notice, Google changed from cheerleader to tyrant when it realized
we were a competitive threat," said TradeComet founder and chief executive
Dan Savage.

"For example, Google raised my prices by 10,000 percent, which strangled our
business, virtually overnight," he said. "As a result of Google flexing its
monopolistic muscle, SourceTool.com currently averages about one percent of
the traffic it previously had and is no longer a competitively viable
business."

"SourceTool.com offered a valuable service and TradeComet.com had a thriving
business before Google decided to eliminate them as a competitor," said Rick
Rule, whose firm, Cadwalader, Wickersham & Taft, is representing TradeComet.


"We believe this complaint has strong merit and represents a serious
antitrust violation," he added.

In a statement, Google said it had "not yet had a chance to review the
(TradeComet) complaint in detail."

"But, as we have consistently made clear, the advertising market in which
Google operates is highly competitive, and advertisers have a huge range of
choices," Google added.

TradeComet's complaint is not the first against Google, which controls more
than 60 percent of the US search engine market.

In November, Google dropped a bid for a joint search advertising partnership
with Yahoo!, the number two US search engine, to avert a potential
"protracted legal battle" with US Justice Department antitrust regulators.


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