in order to get said packaged goods at whole sale prices and no shipping 
costs?

The new online toilet paper business: Alice.com
http://news.cnet.com/8301-17939_109-10270643-2.html

"While Alice appears to the end use to be a reseller ..., it's actually 
built on a fundamentally different business model. Alice is not a 
traditional middleman reseller. It takes no markup, CEO Brian Wiegand 
told me. Instead, it collects a "fee" from the consumer packaged good 
(CPG) manufacturers--the people who mix your toothpaste and put it into 
tubes--for shipping products out, and it passes all the customer data it 
collects from people buying the products back to the companies that make 
them."

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