I bill hourly, but I think my rates are too low.  What is a fair hourly rate?

I have a rate I am charging new clients, which is ok, but I have a couple of 
older ones that it is almost not worth the time.  I am considering raising the 
rate for them.

I do the web stuff on the side for a little extra money and because I enjoy 
providing the help to clients.  I just want it to be worth my while.

Also, what is the best way to go about notifying them of the new rate.  I feel 
awkward doing so and do not want to lose them. 

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