http://www.infoworld.com/d/developer-world/adobe-offering-cloud-service-apps-distribution-442?source=IFWNLE_nlt_stradev_2

Adobe offering cloud service for apps distribution Developers could use
Adobe Flash Platform Services to send Flash content to different
systems By Paul
Krill <http://www.infoworld.com/author-bios/paul-krill> |
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Adobe Systems on Monday will introduce the first two services in a planned
line of cloud-based services intended to enhance deployment of Web
applications.

Called Adobe Flash Platform Services, the platform features online, hosted
services to enable Flash developers to add capabilities to Web applications
using a cost-efficient deployment model, Adobe said.

*[ Also on InfoWorld: Could HTML 5 technology kill Flash and Microsoft's
Silverlight 
platform?<http://www.infoworld.com/d/developer-world/html-5-could-it-kill-flash-and-silverlight-291?source=fssr>]
*

The first service, Adobe Flash Platform Services for Distribution, available
Monday, enables advertisers and content publishers to monetize applications
across social networks, desktops, and mobile devices. The Distribution
service, created in partnership with social media applications distributor
Gigya, allows viral distribution of an application, such as a game, by
making applications sharable. Flash and other Web applications can be
distributed to different platforms, including social media sites and mobile
devices.

Developers using the service can get wide distribution, said Adrian Ludwig,
Adobe group manager for the Flash platform. "It can be a challenge to get
that large audience" for persons such as a game builder or advertiser, he
said.

"To the user [of the Distribution service], what it looks like is exposing a
button that says 'share,' and giving the opportunity to select what they
want to share," Ludwig said. The Distribution service will be enabled in
Flash Professional (CS) Creative Suite 4, Dreamweaver (CS 4), and
Flex<http://www.infoworld.com/d/developer-world/adobe-aids-flash-apps-developers-187>technology.

To install a sharable application on a device, a user of the device would
receive an SMS message with a link to the application. A Distribution
Manager capability based on Adobe AIR can track use of an application.
Publishers and developers, meanwhile, can generate revenue through
cross-promotion of other Web applications.

A development firm that has employed the Distribution service, Universal
Mind, said it has been using it to build a content distribution widget for
the Wall Street Journal. "This is going to be for a widget that allows them
to disseminate a lot of their [different types of] content," said Brett
Cortese, president of Universal Mind.

The Distribution technology "allowed us to really concentrate on other
challenges" while enabling distribution of content, Cortese said.

Later this year, Adobe will add a service called Adobe Flash Platform
Services for Social, to enable developers to more easily connect Flash
applications with the social network of their choice, including Facebook and
MySpace. Developers write an application once and it will work on multiple
social networks. The Social service will monitor social networks to ensure
that network changes do not break applications.

"This recognizes that Flash developers are trying to have their applications
connect to a lot of different social services or social networks," Ludwig
said.

While the Distribution service is geared to application distribution, Social
is for building an application that uses capabilities of social networks
around status updates, profile information, and connections.

Adobe Flash Platform Services are hosted by Adobe and partners, with
enhanced capabilities offered on a per-usage basis. Adobe plans other cloud
services as well.


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