Set your site up on Google webmasters tools and use the stats from that to tell you what keywords are being searched for, clicked through, and applied to your site. If you are getting a lot of clicks on a keyword, then an ad with that keyword is not a top priority. You might even want to assign an ad for that keyword to the second and subsequent search result pages. If you are getting a lot of search results for a keyword but few clicks, place ads on that page to attract people. You may also want to look at the description being displayed to see if it's 'attractive'. If Google associates a keyword with your site but your not seeing it on the search or click results, decide if it's a keyword you want to use to get sales and create an ad for it. And on, and on, and on, and on. :)
-- Michael Dinowitz On Mon, Feb 22, 2010 at 10:44 AM, Matthew Smith <[email protected]> wrote: > > I've started a couple of google adwords campaings, one for an e-commerce site > for north america and one for my web deisgn site local to my city. > > I don't really know what I'm doing. I plugged in quite a few key words and > set the bidding on auto. Not sure what else to do. > > Can anyone offer some tips to make it successful? > > I have set up conversion tracking on the web design site for when someone > submits the contact form. I plan on doing the same for the e-commerce order > confirmation page. > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Want to reach the ColdFusion community with something they want? Let them know on the House of Fusion mailing lists Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:312413 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
