I know this comes as a "Duh!" article for most of us in the industry,
but it's fascinating nonetheless:

http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html?mod=WSJ_hpp_LEFTTopStories

---
The Journal conducted a comprehensive study that assesses and analyzes
the broad array of cookies and other surveillance technology that
companies are deploying on Internet users. It reveals that the
tracking of consumers has grown both far more pervasive and far more
intrusive than is realized by all but a handful of people in the
vanguard of the industry.

• The study found that the nation's 50 top websites on average
installed 64 pieces of tracking technology onto the computers of
visitors, usually with no warning. A dozen sites each installed more
than a hundred. The nonprofit Wikipedia installed none.
--

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