I think I like it. http://adage.com/mediaworks/article?article_id=145924
ABC's IPad App Watches 'My Generation' Along With You NEW YORK (AdAge.com) -- ABC's new iPad app for the upcoming show "My Generation" will deliver poll questions, trivia and other elements in sync with each episode as it unfolds. It's a new stab at interactive television, using a second screen -- the iPad's -- instead of taking up real estate on the TV screen you're trying to watch. [image: ABC's 'My Generation Sync' iPad app] ABC's 'My Generation Sync' iPad app The My Generation Sync app may seem to be watching along with you, whether you're watching live or days later on your DVR, but it will actually use the iPad's microphone and Nielsen's Media Sync technology to keep app content in step with the show. Audio watermarks in the program will trigger synchronized questions, information and social-networking features in the app. You can see a demo video here <http://abc.go.com/shows/my-generation/ipad>. "We've created a sync-to-broadcast app that appeals to both fans and advertisers, and holds an array of possibilities for deeper engagement with our content and our advertisers' brands," Albert Cheng, exec VP-digital media at Disney/ABC Television Group, said in a statement describing the app. Sponsors of "My Generation," which premiers next week, are able to host companion promotions in the app, although nothing's been sold yet; ABC's sales team will be presenting the app to advertisers and agencies now that it's live. Sid Gorham, exec VP for strategy and business development at Nielsen, said consumers can expect more consumer-facing applications of the synch listening technology to arrive in the first half of next year. And while there have been a lot of attempts over the years to structure companion experiences to TV viewership, he thinks this one's a bit different. ... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology-Michael-Dinowitz/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:327327 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm
