The 2010 winners were announced on the 30th. Nice collection this
year. Here is the summary:

ENGINEERING PRIZE: Karina Acevedo-Whitehouse and Agnes Rocha-Gosselin
of the Zoological Society of London, UK, and Diane Gendron of
Instituto Politecnico Nacional, Baja California Sur, Mexico, for
perfecting a method to collect whale snot, using a remote-control
helicopter.

MEDICINE PRIZE: Simon Rietveld of the University of Amsterdam, The
Netherlands, and Ilja van Beest of Tilburg University, The
Netherlands, for discovering that symptoms of asthma can be treated
with a roller-coaster ride.

TRANSPORTATION PLANNING PRIZE: Toshiyuki Nakagaki, Atsushi Tero, Seiji
Takagi, Tetsu Saigusa, Kentaro Ito, Kenji Yumiki, Ryo Kobayashi of
Japan, and Dan Bebber, Mark Fricker of the UK, for using slime mold to
determine the optimal routes for railroad tracks.

PHYSICS PRIZE: Lianne Parkin, Sheila Williams, and Patricia Priest of
the University of Otago, New Zealand, for demonstrating that, on icy
footpaths in wintertime, people slip and fall less often if they wear
socks on the outside of their shoes.

PEACE PRIZE: Richard Stephens, John Atkins, and Andrew Kingston of
Keele University, UK, for confirming the widely held belief that
swearing relieves pain.

PUBLIC HEALTH PRIZE: Manuel Barbeito, Charles Mathews, and Larry
Taylor of the Industrial Health and Safety Office, Fort Detrick,
Maryland, USA, for determining by experiment that microbes cling to
bearded scientists.

ECONOMICS PRIZE: The executives and directors of Goldman Sachs, AIG,
Lehman Brothers, Bear Stearns, Merrill Lynch, and Magnetar for
creating and promoting new ways to invest money — ways that maximize
financial gain and minimize financial risk for the world economy, or
for a portion thereof.

CHEMISTRY PRIZE: Eric Adams of MIT, Scott Socolofsky of Texas A&M
University, Stephen Masutani of the University of Hawaii, and BP
[British Petroleum], for disproving the old belief that oil and water
don't mix.

MANAGEMENT PRIZE: Alessandro Pluchino, Andrea Rapisarda, and Cesare
Garofalo of the University of Catania, Italy, for demonstrating
mathematically that organizations would become more efficient if they
promoted people at random.

BIOLOGY PRIZE: Libiao Zhang, Min Tan, Guangjian Zhu, Jianping Ye, Tiyu
Hong, Shanyi Zhou, and Shuyi Zhang of China, and Gareth Jones of the
University of Bristol, UK, for scientifically documenting fellatio in
fruit bats.

More detailed info can be found here: http://improbable.com/ig/winners/

I have to say, I really like the Whale Snot project, not to mention
bat fellatio and random promotion. Good stuff.

Juda

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