Is the Surface Tablet the start of a giant Microsoft Pivot?

"Imag­ine a com­pany that has been licens­ing its oper­at­ing sys­tem to
third party com­pa­nies so they can build hard­ware to run it. Imag­ine
that com­pany falls on hard times but sees itself tied to that model as
essen­tial to mar­ket share growth. Now imag­ine this com­pany decid­ing
that it will focus its ener­gies on its own devices and, as a result, throw
its third party inte­gra­tors under the bus.

If it’s 1997 and that com­pany is called Apple, the action is now seen as a
genius move that allowed the com­pany to be reborn. How­ever, if it’s 2012
and the com­pany is called Microsoft, pun­dits have decided that it is the
worst idea a com­pany could ever have and a guar­an­tee of fail­ure. Are
the pun­dits right? Will Microsoft fail? Does it have a choice? Let’s
investigate."

More at:
http://bi

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