Hey Jon, Excellent question, I'm glad you asked. Suchmuch is an Integrated Marketing company and therefore our focus will be different than the rest of the CF List.
In order for a brand to become part of a consumers lifestyle, the marketing technique used to reach the consumer must fulfill making a connection in advance of ownership . . . to a problem that it solves. Thus when the consumer is faced with the dilema in real-life (outside of any store, away from any tv, magazine ad, or internet banner) they remember the "Presage - envisioning the experiance fulfilled" of the Brand and as a means to solve their problem. Thus justifying their reason for purchase. This is a classic marketing and branding technique. I hope that makes our marketing materials a little more comprehensible. As for the recommendations, I'm primarily interested in product recommendations. and I am interested to hear your thoughts on the topic. Thanks Steve -----Original Message----- From: jon hall [mailto:[EMAIL PROTECTED] Sent: Tuesday, May 27, 2003 3:27 PM To: CF-Community Subject: Re: Ecommerce/Cart/CCauth Recommendations Are you asking for what we would price a product like that at, or asking for product recommendations? btw...on your web site I found this paragraph. PRESAGE: Envision the experience fulfilled -- the concept that the brand solves our needs. A Connection is made in advance of ownership by a problem to a specific solution. Drives the need to use it, wouldn't your life be easier with it I'm really curious about what that is supposed to mean... Problem to a specific solution? I'm not trying to pick on your web site (ours is horrid), I just thought it really funny...unless I don't get something. :) -- jon mailto:[EMAIL PROTECTED] Tuesday, May 27, 2003, 1:37:28 PM, you wrote: w> Dear Friends: w> So many changes take place on product offerings regarding assembling an w> Ecommerce based site, that I'd like to get your feedback - which I trust... w> rather than make my selection from only corporate promotional statements. w> In a comparison of a basic vs. robust ecom/cart/ccauth package what would w> you w> get set up with. Minimum requirements include a 50 item site offerring, w> mostly w> domestic sales, prices range $10-60 USD, standard carriers UPS, FedEx w> nothing over 5 pounds shipping weight. And Optionally - Do you have any w> preferences to price the CF work with a setup fee plus $X per item, fixed w> price or another w> method in light of the flat economy. w> Thanks for your help, and I guess this question means I have to buy the next w> round of Frozen Margaritas. w> Regards, w> Steve w> [EMAIL PROTECTED] w> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5 This list and all House of Fusion resources hosted by CFHosting.com. The place for dependable ColdFusion Hosting. http://www.cfhosting.com Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
