An excellence-oriented '80s male does not wear a regular watch.  He wears a
Rolex watch, because it weighs nearly six pounds and is advertised only in
excellence-oriented publications such as Fortune and Rich Protestant Golfer
Magazine.  The advertisements are written in incomplete sentences, which is
how advertising copywriters denote excellence:

"The Rolex Hyperion.  An elegant new standard in quality excellence and
discriminating handcraftsmanship.  For the individual who is truly able to
discriminate with regard to excellent quality standards of crafting things
by hand.  Fabricated of 100 percent 24-karat gold.  No watch parts or
anything.  Just a great big chunk on your wrist.  Truly a timeless
statement.  For the individual who is very secure.  Who doesn't need to be
reminded all the time that he is very successful. Much more successful than
the people who laughed at him in high school.  Because of his acne.  People
who are probably nowhere near as successful as he is now.  Maybe he'll go to
his 20th reunion, and they'll see his Rolex Hyperion.  Hahahahahahahahaha."

-- Dave Barry, "In Search of Excellence"

--
Nick McClure
TransDigital



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~|
Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=5
Subscription: 
http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=5

Your ad could be here. Monies from ads go to support these lists and provide more 
resources for the community. 
http://www.fusionauthority.com/ads.cfm

                                Unsubscribe: 
http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
                                

Reply via email to