http://www.verticalresponse.com/resources/can-spam_act.pdf
New anti-spam legislation going into effect January 1, 2004. The
"Controlling the Assault of Non-Solicited Pornography and Marketing Act
of 2003" (CAN-SPAM Act) was signed into law on December 16, 2004 by
President George W. Bush and will take effect at the end of this month.
Main Points of the CAN-SPAM law
-Outlaws the use of false or misleading headers
-Outlaws the use of deceptive subject lines
-Requires a clear and conspicuous opt-out mechanism within every
commercial email
-Requires the inclusion of a valid physical postal address within every
commercial email
The FTC (Federal Trade Commission) will be strict in their enforcement
of the CAN-SPAM law and violators may be subject to "cease and desist"
orders or penalties up to $11,000 per violation. Criminal prosecution is
also possible in the case of egregious offenders, which can result in
penalties such as fines, forfeiture of proceeds and equipment. The worst
offenders will also be subject to prison time.
Cheers,
Erika
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