> Yahoo is using something called web beacons. Can anyone 
> simply explain how a single pixel gif is used as a web 
> beacon.
> 
> http://privacy.yahoo.com/privacy/us/pixels/details.html

It's actually pretty simple, although I found it confusing too. And, while
Yahoo calls them "web beacons", which sounds very nice and acceptable, most
people call them "web bugs". 

Let's say I write a web page, and put it on my web server. Within my web
page, I include an IMG tag pointing to a GIF on another server. You then
enter the URL to my page in your browser, and view my web page. Your browser
will, as part of the process, fetch the GIF from the other server. The other
server can keep track of these requests, and set cookies on your browser.

You might find this interesting and useful:

http://www.eff.org/Privacy/Marketing/web_bug.html

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
voice: (202) 797-5496
fax: (202) 797-5444

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