Sorry was in a bit of a rush yesterday. I am quite far from being an expert on the topic, but have thoughts on Internet advertising.
... internet advertising. I have heard of rates as low as $0.50 to $2.00 cpm. but other people talk about the $100 cpm they get. (yeah right) my ad model (not really implemented) is to separate inventory into three pieces (1) Sponsorships (2) Premium Ad spots (3) General Rotation spots I decide an amount I think is easy to sell - say $25 per month, decide what a fair CPM rate is for the inventory. $6.25 cpm for example ==> approx 4000 impressions. I divide my monthly inventory by the 4000 impressions to get a number of monthly ad spots to sell. I have one site which does more than 200k page view per month. - by my formula I have room for 50 advertisers @ $25 per month. $1250 per month. Once I get the advertisers going they have acccess to the premium inventory and sponsorship spots available throughout the site. On the premium spots (behind logins where you know a little about the person viewing the site, content specific pages, or high visibility pages) I would try to get $25cpm for those spots or even auction off to the existing advertisers. sponsorships I use on a cost+/project basis - and I might use the revenue to pay for domain registrations, hosting considerations, content gathering etc. just some ideas. hth. eric From: "Cutter (CF-Talk)" <[EMAIL PROTECTED]> Reply-To: [EMAIL PROTECTED] To: CF-Talk <[EMAIL PROTECTED]> Subject: Re: Billing Advertisers Date: Sat, 19 Jul 2003 16:49:40 -0400 P.S. Don't look at the ugly site that's up there now. The new ones not up and I never would have done something like that (but my boss did). Cutter Cutter (CF-Talk) wrote: > While the below link has provided some great information on advertising > standards I still need numbers. I have been working on redesigning our > website (http://www.seacrets.com) and several organizations have > approached us about advertising on the site. We have never offered > advertising in the past, but it makes sense for us to offer this product > as the site generates an extreme amount of traffic but currently > generates next to no income by itself other than as a marketing tool > (I've temporarily removed the shopping cart for the Boutique since I'm > redesigning it.) Can anyone provide me with what they may be asking? > Even if it's off list? Any help is greatly appreciated. > > Cutter > > Eric Dawson wrote: > >>Internet Advertising - checkout >>http://www.iab.net/ >>http://www.iab.net/standards/adunits.asp >> >> >> >> >>From: "Russ" <[EMAIL PROTECTED]> >>Reply-To: [EMAIL PROTECTED] >>To: CF-Talk <[EMAIL PROTECTED]> >>Subject: RE: Billing Advertisers >>Date: Fri, 18 Jul 2003 01:58:28 -0500 >> >>Sorry, just realized my response went a bit OT on what you originally >>asked for, but an addition to phpMyAds is that it shows you common >>sizes, common practices, etc. >> >>It's difficult to gauge a range of rates without knowing the traffic, >>the target audience, etc. I'd recommend scoping the competition and see >>if you can figure out what they're doing. >> >>Best, >> >>Russ >> >> > -----Original Message----- >> > From: Cutter (CF-Talk)2 [mailto:[EMAIL PROTECTED] >> > Sent: Friday, July 18, 2003 4:54 PM >> > To: CF-Talk >> > Subject: OT: Billing Advertisers >> > >> > >> > Our organization has come to me saying that they now want to begin >> > selling advertising space on our site. The only item of which >> > we truly >> > agree is that we will not allow pop-ads. >> > >> > My question is this, are there other standard options to web >> > advertising >> > other that the banner/click-through pricing schemas? Where >> > could I find >> > information on what might be good rates to charge? etc. Any help is >> > greatly appreciated. >> > >> > Cutter _________________________________________________________________ Tired of spam? Get advanced junk mail protection with MSN 8. http://join.msn.com/?page=features/junkmail ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Archives: http://www.houseoffusion.com/cf_lists/index.cfm?forumid=4 Subscription: http://www.houseoffusion.com/cf_lists/index.cfm?method=subscribe&forumid=4 FAQ: http://www.thenetprofits.co.uk/coldfusion/faq Your ad could be here. Monies from ads go to support these lists and provide more resources for the community. http://www.fusionauthority.com/ads.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4
