Subscription verification emails..counted as junk mail?

[David C. Grabbe]

This isn't a ColdFusion issue per se...just trying to figure out if other developers have run into this. One of our websites offers a newsletter subscription (free), and we have it set up with an opt-in procedure: they enter their email address, we send them a confirmation email with a link that they click on to activate their subscription.  The technical aspects are working fine, but we are finding that only a small percentage (10%-20%) of the subscriptions are activated.  Has anyone had a problem with their confirmation emails being regarded as SPA...err, Unsolicited Commercial Email? Are people still using this sort of confirmation process? -- as opposed to "send an email to..."  Any ideas why the confirmation rate would be so low?

Thanks in advance,
David

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