From: "John Dowdell" <[EMAIL PROTECTED]>
To: "CF-Talk" <[EMAIL PROTECTED]>
Sent: Thursday, September 02, 2004 5:34 PM
Subject: Re: OT: Flash Banner Ads
> At 4:01 PM 9/2/4, Jim McAtee wrote:
>>Mostly I'm wondering about the reusibility of the Flash banner - whether
>>it could be used in different ad campaigns without having to be recoded.
>
> Useful pre-existing info here:
> http://www.macromedia.com/devnet/rich_media_ads
> http://www.macromedia.com/software/flash/flash_ad_kit/
>
> These show current standards people are using for using request and
> tracking data across various environments.
I didn't dig into too deeply, but it looks like the Flash Ad Kit is tied
in very closely (or exclusively?) with DoubleClick DART Motif. Does it
have any use beyond that? I'm not a Flash developer, btw. Generally our
advertisers or their ad agencies would supply us with the creative.
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