> about meta-data lately. I thought meta-data is meta tags for
> a web page, but they talk about creating a standard meta-data
> so every developer can use it. So obviously it is not meta
> tags. They said they use metadata to improve ranking in
> search engines, but when I view their meta tags, it doesn't
> have anything for search engines to query beside Author and
> organization name. I know that metadata is data about data
> and stuff like that, but can you show me a good meta-data
> page that would help to improve the ranking in search
> engines? I can't build one if I don't know how it looks
> like. I have read several documents, but they are all very
> general.
Typically, when HTML authors talk about metadata, they're talking about META
tags and the title of the page, I think - all the stuff you put in the HEAD
of an HTML document. It's my understanding that META tags don't
significantly affect page rank nowadays, but what people typically use are
KEYWORDS and DESCRIPTION data:
<meta name="keywords" value="this, that, the other thing">
<meta name="description" value="This is a page about a few things">
The single most important factor that affects page rank nowadays, I think,
is the TITLE of the page. In general, I would simply recommend that you use
these tags to accurately describe your page, without even thinking about
page ranking specifically.
Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
phone: 202-797-5496
fax: 202-797-5444
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