Calvin,

You are 100% correct. The outside world still does not adequately appreciate
the CF/Java relationship and what it means. We have an incredibly compelling
story, one that resonates when told properly. We invest very heavily in this
area, it is indeed our job as you note, and we do it very well. But we
continue to struggle with finding the right way to tell it to the masses,
without having to drop-ship one of us into each account. 

--- Ben


-----Original Message-----
From: Calvin Ward [mailto:[EMAIL PROTECTED] 
Sent: Thursday, October 21, 2004 6:31 AM
To: CF-Talk
Subject: RE: CF developer numbers

I think that touches on the issue, CF is often perceieved as the layman's
development platform and not taken seriously (such as .NET or J2EE) by many
decision makers.


It's MM's job to ensure that CF is taken seriously by folks at the right
levels.


Is that the gist of what we feel would help us help them :P ?


- Calvin

-----Original Message-----
From:  Tim Laureska
Date:  10/20/04 8:56 pm
To:  CF-Talk
Subj:  RE: CF developer numbers

Here, here Mike... Don't get me wrong, I love CF... it's what I use most for
the sites I build, however, marketing is not my forte nor do I have the time
to be an evangelist.  I am a small shop web developer with limited staff and
my clients don't have a clue what CF, ASP, .Net or PHP are.

They only look at results (and costs - -I'm running up against much cheaper
php sites now)... but if some effort were put forth at marketing to the
laymen's level (public - small business owner - at least "Cold Fusion" Name
Recognition by MM), marketing locally would be easier and accordingly CF
presence would increase (or at least be known as an option)...

Small businesses represent a tremendous market to be had - I don't know
enough about MM's focus though

IMHO

Tim

-----Original Message-----
From: Mike Kear [mailto:[EMAIL PROTECTED]
Sent: Wednesday, October 20, 2004 8:19 PM
To: CF-Talk
Subject: Re: CF developer numbers

Ok then,  lets hear some of the things that a single-person developer
working his heart out already to pay the bills can do to increase the market
for CF developers, without giving all those opportunities to the other 136
people who responded to the same job.

One that springs to mind is that we could stop developing and go without
income for a while to start sales activity, to get companies to take on
ColdFusion as their server of choice.  I accept that. It's pretty hard to be
paying the bills as well as doing sales, when you're basically a contractor,
but I can see that SOMEONE has to do some selling, and in a one person
business, there's no doubt who that is.

What else?

Cheers
Mike Kear
Windsor, NSW, Australia
AFP Webworks
http://afpwebworks.com
.com,.net,.org domains from AUD$20/Year



On Thu, 21 Oct 2004 00:58:12 +0100, Simon Horwith <[EMAIL PROTECTED]>
wrote:
> this thread's getting a bit off topic, but I'll give a brief response.
> 
> I don't personally like hearing about how bad the market is in an 
> area... I want to hear about what someone is doing about it.  If
anyone
> would like suggestions about what they can do, I'll gladly give them a 
> ton of them.
> If you frequently encounter companies or individuals with
misconceptions
> and/or inhibitions about ColdFusion, or there's a poor ColdFusion
market
> in your area, then you should do something about it.
> If you can't be bothered to do something about it then perhaps you're



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