What Mike said super-important. Its something I learned way back when I was writing ad copy and building the ads (in Xerox Ventura Publisher 1.0; running on that super-cool GEM gui).
People perceive mixed case text strings one word at a time. They perceive all caps one letter at a time. Processing and recognition for mixed case strings (i.e. a sentence) is thus quite a bit faster than all caps and hence its a lot easier to read/sink in. So if you wanted people to actually read copy of even moderate length you mixed-cased it. If you wanted to blast them with a 3-10 letter word in 28 pt type that was the only time for uppercase. -- --Matt Robertson-- President, Janitor MSB Designs, Inc. mysecretbase.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Special thanks to the CF Community Suite Silver Sponsor - CFDynamics http://www.cfdynamics.com Message: http://www.houseoffusion.com/lists.cfm/link=i:4:187267 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
