It is great that Macromedia is allowing several of its employees to speak at 
CFUnited and they have been doing that for several years now. That does add 
value to the conference, but is not the same as being a sponsor. With 3 months 
to go, one would have thought they would have been a sponsor well before this 
point and possibly at a higher level than their competitors.

> Macromedia can never ignore their existing customer base - us - but to
> some extent it's "preaching to the choir".  The place to do the most
> selling work is amongst the 'unbelievers' and the 'unsaved'.

I don't expect Macromedia to have to resell ColdFusion to those already using 
it, but what about upgrading to CFMX 7? They do have other products to showcase 
(captivate, contribute, wps, flex). Conferences are one of the best places to 
get one-on-one demos and talk face-to-face. If a person is limited to one 
conference a year for their organization, it is a lost opportunity.

Both Microsoft and New Atlanta wouldn't be there if they didn't see an 
opportunity. An opportunity that becomes larger if Macromedia does not show up 
as a sponsor.


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