Search engines try to keep their methodologies close to the vest, but I 
have read some past talk about how search engines weight the relevant words 
in the domain name itself. That makes sense simply because one needs to 
keep the domain name within the realm of relevancy.

Ken mentioned early on in the thread about the concept of spreading one's 
business over several sites, based on subcategories of products. Then 
inter-linking the sites. That is a good marketing strategy in itself simply 
because it is less noise to the site visitor. Domain names are inexpensive. 
That old idea of having a short domain name just doesn't fit anymore.

For less than $30 bucks a year.

Johndoestennisshop.com
Johndoestennisballs.com
Johndoestennisrackets.com
Johndoestennisshoes.com

Seems to offer advantages over something like the below

Johndoestennisshop.com/rackets
Johndoestennisshop.com/balls
Johndoestennisshop.com/shoes

Plus this gives more home pages to work with.

Another 2 cents,

Nick



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