Search engines try to keep their methodologies close to the vest, but I have read some past talk about how search engines weight the relevant words in the domain name itself. That makes sense simply because one needs to keep the domain name within the realm of relevancy.
Ken mentioned early on in the thread about the concept of spreading one's business over several sites, based on subcategories of products. Then inter-linking the sites. That is a good marketing strategy in itself simply because it is less noise to the site visitor. Domain names are inexpensive. That old idea of having a short domain name just doesn't fit anymore. For less than $30 bucks a year. Johndoestennisshop.com Johndoestennisballs.com Johndoestennisrackets.com Johndoestennisshoes.com Seems to offer advantages over something like the below Johndoestennisshop.com/rackets Johndoestennisshop.com/balls Johndoestennisshop.com/shoes Plus this gives more home pages to work with. Another 2 cents, Nick ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Find out how CFTicket can increase your company's customer support efficiency by 100% http://www.houseoffusion.com/banners/view.cfm?bannerid=49 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:201147 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54

