Years ago did an enormously expensive mailer for a US company going after owners of an expensive German sports car. They thought it would be cool to put the headline in German. Supposedly picked a professor to write it. The jackass used the familiar tense inappropriately and about 1/2 million 4-color brochures were printed with an appalling headline shouting at them in big letters (in trying to explain to these bumpkins how bad it was, I likened the message's gut-wrenching badness to some guy french-kissing his sister). The company figured nobody knew German anyway and sent them out over my objections. They were an object of ridicule with their intended customers for like a year after that.
Find a human to do it. The words in the message described above were fine. The meaning would never fly with someone who actually *knew* the language. -- --mattRobertson-- Janitor, MSB Web Systems mysecretbase.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Discover CFTicket - The leading ColdFusion Help Desk and Trouble Ticket application http://www.houseoffusion.com/banners/view.cfm?bannerid=48 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:203921 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
