Ron:
At 03:43 PM 9/20/00 , you wrote:
>....
>Cookie-phobia has been on the rise lately, thanks to the MSIE cookie-reading
>hack (over-)publicized a couple of months ago.
But more so (I'm hearing) because of the indignant reaction of the common
man who are finding out that Big Brother marketers want to compile a
marketing profile on them (and other such Big Brother uses).
>I'd be curious to see statistics on the percentage of
>cookie-disabled browsers out there... anyone got a link?
In the "Cookie-disabled browser" category add users of CookiePal who
automate the picking and choosing of which cookies to accept and which to
reject, making rejection a much less painful experience than setting a
browser option that either nags you morning noon and night or give you no
insight at all. From the feedback I'm getting, it's a rapidly growing
segment of the market.
In my opinion, the best way to overcome Cookie-avoidance is to author a
page that explains to the rejecting surfer exactly what the cookie contains
and why, and what the exact consequences of the cookie rejection are. An
informed surfer would no longer need to fear the unknown.
I'd hazard a guess that most marketing profilers won't do this because they
don't want their "resources" to fully understand just how much of a
detailed label they are being stamped with.
Let's have Ben Forta write a book in it: "The Scarlet Cookie"
Charles A. Lee
http://www.psn.net/~calee
Webmaster, Tucson Computer Society
http://www.aztcs.org
========================================
= "This project is so important, =
= we can't let things that are =
= more important interfere with it." =
= -Ad/Marketing Manager, UPS =
========================================
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