>>So a rollover script using JS would be a wall for the search engines?

Depends it if relies on JS to create and to open the links.
Personnally, I use a menu with only UL, LI and <A href=""... elements.
Only the layout and the dynamics are handled by CSS styles an JS 
functions, so any robot can get throught.
The fun of this technique is also that you can just chang the CSS file, 
and you get a standard list for the site map page.

 >>I've talked to few people that manage PPC accounts as their sole 
business
(biased) and they keep telling me SEO is dying in Google for generic terms
so there isn't a point in using SEO.  Any truth to this?

Google is recommanding you use no SEO, it will never help.

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