The campaign wasn't e-mail based (as far as I know). AT&T bought up a HUGE amount of banner space. HUGE amounts of screen space in New York when the ball came down.
I don't know where they got the numbers from but my guess is that it was the fact that they put banner adds anywhere they could find them and then went with the hits/users that the ad companies reported to them. Again I was NOT part of the ad team, so all of my opinions are my own. :) Steve -----Original Message----- From: Ken Ketsdever [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 10, 2006 10:26 AM To: CF-Talk Subject: RE: lets give these ppl hell! Sorry it you took offense, the comment had nothing to do with AT&T. But rather about the quantity of email received. Personally, I would be thankful for one less undesired email be it from AT&T, SBCGlobal or Mothers Cookies (unless it came with a sample, love Mothers Oatmeal Cookies). I have yet to receive an email from AT&T, so either I am not on the list, or my spam filter removed it. I am now interested enough to want to see one. Are you part of the campaign team? How in the world did AT&T get "Just about half of all web users - about 137.8 million unique users" to opt-in? That is an amazing. Ken -----Original Message----- From: DURETTE, STEVEN J (AIT) [mailto:[EMAIL PROTECTED] Ken, Is it really necessary to disparage an ad campaign of a company that might just have people on this list? (READ THE SIGNATURE) Thanks, Steve -- Steve Durette Mgr - Results & Mechanization AT&T Confidentiality Notice: This message including any attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender and delete any copies of this message. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:229034 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
