While I agree with you guys that it would be nice to have a marketing 
push aimed at informing and exciting developers, I'm not sure that it 
would be a worthwhile investment on Adobe's part (or any software 
company's, really); at least that's how I think they see it. Developers 
don't spend money and, in my experience, rarely affect how it gets spent 
in any significant way and on what technologies an organization will 
use, (though many seem to mistakenly think they have a larger impact on 
both) . I think the developers who do end up affecting the way these 
decisions are taken often dig to find the information they need and are 
only moderately inconvenienced by any lack of available low-level 
information. In the end, I just don't think the marketing folks care 
what anyone other than the aforementioned IT Manager types think. The 
mindset seems, very often, to be one of: market straight to the decision 
maker and if you do your job right, he'll take care of the rest.

Maybe I'm just rambling, but I've had this conversation with an 
associate a number of times about a number of different companies. I'm 
not speaking to whether this is negative or positive, but it does seem 
to be the case. Also, I know that each of you out there reading this are 
all the exceptions to this and have tremendous pull on your 
organization's decision making, so please don't feel insulted. : )

--Ferg

Bryan Stevenson wrote:
> preaching to the choir Rick ;-)
>
> Bryan Stevenson B.Comm.
> VP & Director of E-Commerce Development
> Electric Edge Systems Group Inc.
> phone: 250.480.0642
> fax: 250.480.1264
> cell: 250.920.8830
> e-mail: [EMAIL PROTECTED]
> web: www.electricedgesystems.com
>
> 

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