You're right, Ian... I've seen sites use approaches with sections like "Flex and Develops" and "Flex and IT Managers", etc, used very effectively to address the marketing towards the view of a particular audience.
That would be a wise way to go, because at some point, the IT manager has to come to the developers and discuss if it can be used effectively, with how much work, training, etc... If the developer is well-educated about a product and its requirements, as well as its potential uses, then the IT manager and developer can communicate very well about the product and more likely agree on its usefulness and value, which will likely lead to a purchase. Rick > -----Original Message----- > From: Ian Skinner [mailto:[EMAIL PROTECTED] > Sent: Friday, February 10, 2006 12:49 PM > To: CF-Talk > Subject: RE: OT: ColdFusion and Flex > > > Adobe should create demand for "what a product can do" not > for "the product" and market to everyone who has impact on the > use and benefits of the projects it be used for...IT managers, et > al, who will want to know what the end results of its use will > be, and developers who want to know what it takes to get the end > results... > > Rick > > Especially since we are talking about a marketing website, it > should be very easy to have a "for IT managers" section and a > "for developers" section. Probably in more "marketing" type language. > > > -------------- > Ian Skinner > Web Programmer > BloodSource > www.BloodSource.org > Sacramento, CA > > --------- > | 1 | | > --------- Binary Soduko > | | | > --------- > > "C code. C code run. Run code run. Please!" > - Cynthia Dunning > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:231987 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
