Where the link shows up in Google's results is based on the PageRank. Higher pagerank = better listing.
PageRank is calculated using various and ever changing means. One of the most significant is the links in to your site from other sites, since the actual goal of Google is to track how everything is related to each other. But Google has gotten good at filtering out link swapping and other means to artifically influence the score. Similarly, Google ignores the Keyword meta tags now because of people abusing them to get high scores. The things you can reliably do to ensure a good score are have the text that is being matched in the following locations: - <h1> - First paragraph after h1 - <title> - url (typically in the filename) Additionally, when people link to your site, or for links within your own site, make the text of the link be the key search term, especially for in-context links (as opposed to nav bars). So if someone is searching for "Bob Guiney" photos: <a href="photos.html">Bob Guiney's photo gallery"</a> is probably better than Bob Guiney's photo <a href="gallery.html">gallery</a> But the rules keep shifting around. As for getting stuff that has been indexed by Google already off the Google listings: http://www.google.com/webmasters/remove.html#uncache --- Kevin Graeme Cooperative Extension Technology Services University of Wisconsin-Extension > -----Original Message----- > From: Rick Root [mailto:[EMAIL PROTECTED] > Sent: Monday, February 20, 2006 10:54 PM > To: CF-Talk > Subject: OT: Google indexing > > Okay... do a google search for "bob guiney" > > http://www.google.com/search?q=bob+guiney > > His site (which I built) is the first link.. which is good. > And google > also lists direct links to a couple of subpages.. BGB Imagery, Bob > Guiney's Online Diary, Music, etc. > > How does google decide what to put up there? Click popularity? Of > course they can't tell when you click on something, so maybe link > popularity? > > Anyway, I didn't notice that google was doing this until just > now when > Bob asked me if we c ould axe the diary link from google. My initial > idea is to just use a robots.txt file to prevent the diary from even > being indexed.. clearly that would solve the problem, but is > it the best > solution? > > (vent: why doesn't Mozilla Thunderbird's built in spell checker know > how to spell "Mozilla" and "Thunderbird"?) > > Rick > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:233013 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
