> Actually it is Randy, not Andy :-)
>
> But my apologies, should be specific....
>
> I am looking for increasing the rankings within search engines.
> So keyword optimization is my first thought. However I would assume
> That the complete ball of wax is what I am seeking
>

Oops...and I checked your name before posting....DOH!

Yes...certianly start with a properly constructed site (keywords, usage of bold 
and H1,H2, etc tags, no image based links, no dynamic links)....then move on to 
who links to you and if your site has content in the correct context as your 
keywords etc would elude to.

To look at finding was of adding inbound links from sites with certain Google 
page ranks etc, you can look at PR Prowler or the suite of OptiTools (these 
refereneces are a bit outdated as I haven't done this in a while....but god 
places to start).

Be prepared...it's a big scary SEO world out there (thankfully I write a lot of 
internal biz systems) ;-)

Cheers

Bryan Stevenson B.Comm.
VP & Director of E-Commerce Development
Electric Edge Systems Group Inc.
phone: 250.480.0642
fax: 250.480.1264
cell: 250.920.8830
e-mail: [EMAIL PROTECTED]
web: www.electricedgesystems.com 


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