> What's the criteria for being a loyal customer? Buying > something every time they have something to sell whether it > benefits me or not? > > Every time, which has been once, that I needed a means to > produce dynamic websites and applications, I turned to > Allaire > Macromedia > Adobe for that solution. I've never > gone anywhere else. > > If a customer hires me to design a website and then it's 10 > years before they want a re-design, but they come back to me > for that re-design, I consider that loyalty. They don't have > to get a re-design every year to be considered a loyal customer.
Loyalty requires a pattern of behavior. Doing something once does not make a pattern. In your example, you consider your customer to be loyal when they return ten years later for a redesign. But until they return, it makes no sense to talk about their loyalty. Dave Watts, CTO, Fig Leaf Software http://www.figleaf.com/ Fig Leaf Software provides the highest caliber vendor-authorized instruction at our training centers in Washington DC, Atlanta, Chicago, Baltimore, Northern Virginia, or on-site at your location. Visit http://training.figleaf.com/ for more information! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:239789 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
