>>Now 1 year later, when searching in google for his types of products 
we see
him always in the top 5 of the page and many times number one.

It's probabilly pure coincidence. I don't see why any robot or search 
engine would bother
analysing the beauty or academic appearence of a link before they index 
their content.
If it is a link, and if they can open it, they will visit it and index 
it, period.


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