Brad, IANAL, but I think they look for things like:
  Business (corp or llc) named the same as the url.
  Filed Trademarks (logos, etc) incorporating the name
  Copyright filings on the name.
  Business longevity with the name.

but it isn't all that common to win.

On 8/11/06, Robert Feyerherm <[EMAIL PROTECTED]> wrote:
> I had seen this a while back, and thought it was interesting reading,
> somewhat related to what Brad is talking about....
>
> http://www.bobparsons.com/MayKiting.html
>
> -Robert
>
> -----Original Message-----
> From: Brad Wood
> Sent: Friday, August 11, 2006 9:44 AM
> To: CF-Talk
> Subject: speaking of domains...
>
> I'm hoping someone out there might know how this process works.
>
>
>
> I have been trying to get woodphotography . com for a while.  I was
> happy to see the current owner (who never used it and refused to sell it
> for 6 years) was letting it expire last month.  I back-ordered it thru
> go daddy, but I didn't get it.  Now it is just a page full of ads and
> isn't even used by a real photography company.  That sucks!
>
> I have seen things online, where a company would file a dispute with
> icann or something if they wanted and had business interest in a domain
> that was owned by another party who was just using it to redirect
> traffic.
>
>
>
> How does that work?  It isn't the biggest deal in the world, so I'm not
> gonna' pay any big bucks to try and get it, but I don't really know what
> my options/chances are.
>
>
>
> Thanks!
>
>
>
> ~Brad
>
>
>
>
>
> 

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