> -----Original Message-----
> From: Dave Watts [mailto:[EMAIL PROTECTED]
> Sent: Monday, April 02, 2007 7:44 PM
> To: CF-Talk
> Subject: RE: OT ISAPI Rewrite
> 
> > I'm far from being an expert on SEO, but from what I remember
> > from Michael Dinowitz's presentation
> >
> > http://www.sitename.com/Programming_ColdFusion_Book-1234.html
> >
> > will get higher google rankings then
> >
> > http://www.sitename.com/index.cfm?bookid=1234
> > or
> > http://www.sitename.com/index.cfm/1234
> > or
> > http://www.sitename.com/index.cfm/Programming_ColdFusion_Book
> > and even
> > http://www.sitename.com/Programming_ColdFusion_Book.cfm
> 
> Actually, that's not correct. While Google doesn't publish their page rank
> algorithms, it's relatively common knowledge that Google doesn't favor
> static extensions (.html/.htm) over dynamic extensions any longer, all
> things being equal. So the last example would work just as well as the
> first. The next-to-last example will probably work just as well, too. But
> even if they did, you would be just as well served having CF process an
> otherwise "static" extension than to worry about URL rewriting. And, of
> course, you don't need your web server to do URL rewriting at all; you can
> do all that with Java if you like, and provide that functionality as part
> of
> your application.
> 


Actually, according to Michael Dinowitz (and I'm not sure where he gets his
facts from), static extensions have a slightly higher rank then dynamic
ones.  

The argument against doing CF to do the URL rewriting is that Apache is
faster, and you might want to do rewriting of static URL's where there's no
need to involve CF at all.  

For example if I host many different sites off of a single webroot, I might
want to have different favicon.ico, so I can set up a rewrite rule that maps
it into each site's image folder based on the domain name.  There is no need
to involve CF in this process. 

Russ


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