Some ideas:

> The steps are pretty simple.
>
> Front end
> Form to allow people to subscribe to the email.
> Form to allow people to UNSUBSCRIBE from the email
>
> When they ask to subscribe, add them to the database

After submit send an e-mail which contains their wish and a link to finalize 
the request with a generated authorization code that you can generate random 
such as UUID etc.

> When they ask to unsubscribe, remove them from the database (or mark

Same process. First send an e-mail to authorize.

> them inactive)
>
> Backend
> Form to allow you to create press release
>
> When the press release is created and saved, pull all the current
> active records from the email list, and send an email with the press
> release information to all those users.
>
> Those are the main steps. The rss idea is a good one, but more of an
> "also" for me than an "instead of".


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