Ah, I'm just thinking too small.

On Mon, Mar 3, 2008 at 10:46 PM, Dale Fraser <[EMAIL PROTECTED]> wrote:

> No,
>
> This is not the case, it's a business model change.
>
> Here is an example
>
> http://www.dealextreme.com/details.dx/sku.8667
>
> I can purchase 100 dice for $2.20 including free world wide shipping.
> There
> are cheaper items on this site also all with free shipping.
>
> There is no shipping cost built into this price, (in fact the shipping
> would
> cost more than $2.20 to most businesses) and if you look at the items on
> this site, they are very cheap.
>
> They just choose to make less margin and across the range of products the
> shipping is covered by the margin.
>
> It's a simple business model.
>
> We had $1mill worth of income, $100k was freight. So really simple
>
> $1,000,000 Sales
> -$100,000 Freight Costs
> -$700,000 Cost of Goods
>
> = $200,000k profit
>
> Then they say, well we would still be profitable if we didn't charge
> freight. Except we would sell a hell of a lot more. So lets 4 x the
> numbers
>
> $3,600,000 Sales (No freight Income)
> -$400,000 Freight Costs
> -$2,800,000 Cost of Goods
>
> = $400k profit
>
> And thats why they do it, as no freight = less checkout dropout = more
> sales
> = bigger profit.
>
> How many times did you go online to buy something but didn't because of
> the
> freight.
>
> Regards
> Dale Fraser
> http://learncf.com
>
>
> -----Original Message-----
> From: Michael Dinowitz [mailto:[EMAIL PROTECTED]
> Sent: Tuesday, 4 March 2008 2:10 PM
> To: CF-Talk
> Subject: Re: Calculating freight for shopping application
>
> More often than not when this is done it is because:
> 1. the shipping is rolled into the price
> 2. the shipping has been flattened out so people in one location are
> paying
> more (relatively) and people in other locations are paying less
> 3. This is done when there is competition and you want to look like you
> are
> giving a bargain
> 4. The free shipping tends to be the cheapest possible with more costly
> upgrades
>
> Bottom line is that the 'free shipping' is not always as free as you may
> think
>
> On Mon, Mar 3, 2008 at 9:40 PM, Dale Fraser <[EMAIL PROTECTED]> wrote:
>
> > In case you hadn't realised, charging for freight is dying.
> >
> > A lot of sites now offer site wide international free delivery. I know
> > that
> > might not be your choice as the developer, but you should pitch it.
> >
> > When shipping is free, people buy more and come back more, it works!.
> >
> > Regards
> > Dale Fraser
> > http://learncf.com
> >
> > -----Original Message-----
> > From: Mike Little [mailto:[EMAIL PROTECTED]
> > Sent: Tuesday, 4 March 2008 1:00 PM
> > To: CF-Talk
> > Subject: Re: Calculating freight for shopping application
> >
> > obviously bricks would not be shipped with glass :)
> >
> > what i am saying is that each product has its own shipping price defined
> > at
> > the admin stage - as opposed to working out freight based on weight of
> > product eg. artwork would work on dimensions as opposed to weight?
> >
> > a matrix to solve the purchase of more than one item could definitely be
> > included.
> >
> > eg. 1-5 items - $x, 6-10 items - $X
> >
> > the nature of the products on sale however would not really need this,
> but
> > there may be instances where a client purchases 2 designer t-shirts or
> > something.
> >
> > if only i could see amazon's freight matrix !!
> >
> >
> >
> >
>
>
>
> 

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