Ian, I'd like to suggest taking a look at Sava CMS (www.gosava.com), our free 
open-source ColdFusion CMS. It's got the features you're looking for:

1. User uploaded content (both text and file-based)
2. Integrated advertising manager
3. Extensive RSS support

Your concept sounds similar to a site we developed for a client - check out 
www.biteclub.com. It's a niche social networking site focused on the restaurant 
industry, and I think it's a nice showcase for a lot of the things you can do 
with Sava. 

If you have any questions about Sava, please follow up here or send me an email 
at malcolm.okeeffe (at) blueriver.com. 

Best of luck with your project!

Malcolm O'Keeffe
Blue River Interactive Group

www.blueriver.com - Website Design and Development
www.gosava.com - Open Source ColdFusion CMS 

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